John Williams is the founder and CEO of Nutra Holdings, a leading sports nutrition company that includes top brands such as Transparent Labs and Jacked Factory.

John founded Jacked Factory in 2015 with the goal of creating high-quality, affordable sports supplements. Under his leadership, the company quickly became one of the fastest-growing sports nutrition brands in North America.

In 2020, John expanded his portfolio by acquiring Transparent Labs, a leading e-commerce all-natural sports nutrition brand. This acquisition formed the foundation of Nutra Holdings, which has since grown into one of the largest sports nutrition groups in North America.

Today, Nutra Holdings operates four brands with numerous category-leading products. John’s entrepreneurial achievements have earned him recognition, including being named EY Entrepreneur of the Year for Atlantic Canada in 2021.

A proud Newfoundlander, John remains focused on building high-performing teams, fostering local talent, developing science-backed products, and pursuing a vision of innovation and growth in the sports nutrition industry.